GetReal Labs: Why AI alone is not enough

Critical and complex cases may require human expertise for deep forensic analysis. Our team of researchers and forensic experts delivers thorough assessments, giving you the clarity needed to make informed decisions.

Labs overview

At GetReal, research actively powers our detection tools.

GetReal Labs helps us stay one step ahead in an ever-shifting digital landscape. Our research and insights ensure products remain effective and powerful in the fight against malicious AI and digital manipulation. We are a community of experts in digital forensics, computer vision, image and signal processing, machine learning, and investigations led by the world’s pioneer in digital forensics, Dr. Hany Farid.

Dr. Hany Farid

Chief Science Officer & Co-Founder

Our approach

“We knew from the start that we wanted our company to be anchored in more than AI because AI alone isn’t enough to combat the malicious uses of deepfakes – real insight comes from combining cutting-edge forensic analysis with forensic expertise and investigative rigor to truly uncover and explain digital deception and manipulation.”

Our advantage

Why our approach is different

Our goal is to deliver explainable and accurate solutions—not just black-box AI. By analyzing the forensic traces left by editing and generation tools, we continue to develop robust detection methods using machine learning, signal processing, traditional forensics, and file analysis to mitigate the threats of today and tomorrow.

1. Automation
   Cutting-edge digital analysis and AI models accurately detect anomalies in digital content.

2. Forensic Investigation
   Proprietary forensic techniques validate our automatic findings, providing deeper verification.

3. Intent Analysis
   Human-led investigations uncover the motive and journey behind content creation and manipulation, contextualizing automated and forensic results.

Meet our digital forensics team

Dr. Hany Farid
Chief Science Officer, Co-Founder
Read about Hany

Dr. Tina Nikoukhah
Vice President of Research
Read about Tina

Dr. Benedikt Lorch
Senior Research Scientist
Read about Benedikt

Dr. Davide Salvi
Research Scientist
Read about Davide

Dr. Edoardo Daniele Cannas
Research Scientist
Read about Edoardo

Dr. Adrien Courtois
Research Scientist
Read about Adrien

Denise Moussa
Research Scientist
Read about Denise

Romit Barua
Senior Computer Vision/ML Engineer
Read about Romit

Germans Hirsch
Senior Machine Learning Engineer
Read about Germans

Featured research papers

• H. Farid | 2025
  Mitigating the harms of manipulated media: Confronting deepfakes and digital deception. PNAS Nexus, Volume 4, Issue 7
• H. Farid | 2025
  H. Farid. The Future of Democracy in the Age of Deepfakes. The Cairo Review of Global Affairs
• S. Barrington, E.A. Cooper, and H. Farid | 2025
  People are Poorly Equipped to Detect AI-powered Voice Clones, Scientific Reports, 2025
• S. Barrington, R. Barua, G. Koorma, and Hany Farid | 2023
  Single and Multi-Speaker Cloned Voice Detection: From Perceptual to Learned Features. Workshop on Image Forensics and Security, Nuremberg, Germany
• M. Boháček and H. Farid | 2024
  The Making of an AI News Anchor -- and its Implications. Proceedings of the National Academy of Sciences, 121(1)
• M. Bohacek and H. Farid | 2024
  Lost in Translation: Lip-Sync Deepfake Detection from Audio-Video Mismatch. Workshop on Media Forensics at CVPR
• G.J.A. Porcile, J. Gindi, S. Mundra, J.R. Verbus, and H. Farid | 2024
  Finding AI-Generated Faces in the Wild. Workshop on Media Forensics at CVPR
• H. Farid | 2022
  Creating, Using, Misusing, and Detecting Deep Fakes. Journal of Online Trust and Safety, 1(4)

The latest from Labs

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Video

October 2025

Deepfake technology is evolving rapidly, making detection increasingly difficult. We expose how AI-generated face swaps, lip-sync deepfakes, and voice clones have become nearly impossible to spot, even for trained eyes.

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Video

August 2025

In this Help Net Security video, Tom Cross, our Head of Threat Research, explores how generative AI is empowering threat actors.

Blog Insights

July 2025

AI-generated surveillance videos are going viral, and they’re not being flagged as fake.

Blog

July 2025

Adversarial thinking and threat research in a deepfake world. GetReal’s new Head of Threat Research shares early insights into how threat actors are weaponizing generative AI — and what enterprises must do to stay ahead.

Blog

June 2025

Today’s Fight Against Malicious Digital Media: Reflections on the Content Authenticity Summit 2025

Video

June 2025

How Can Companies Navigate the New Age of AI-Powered Cyber Threats?